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ARS ELECTRONICA is an art, education and research organization based in Austria which has been accompanying the Digital Revolution for the past three decades. With its annual festival for media art, Ars Electronica has developed a unique and internationally renowned position within the intersection of art, technology, and society. The Ars Electronica Futurelab was established in 1996 and is the think tank and R&D Division of Ars Electronica. Gaining a deep understanding of new technologies and shaping their cultural impact with creative and often radical ideas and artistic concepts is the foremost goal of the Ars Electronica Futurelab. It is a place where a network of artists, designers, engineers, and computer scientists from all over the world work on groundbreaking new art projects, as well as challenging research projects for the industry.