Ian Isiah – a.k.a. Big Shugga – is a bonafide NYC R&B star. Raised in the heart of Brooklyn with a strong gospel foundation, he’s grown into the forefront of both the fashion world and the LGBTQ movement. Seen as a creative leader and magnetic muse of the Hood By Air brand, he can be found hymning in a church or street corner as often as he is on a mic MCing one of NYC’s underground raves (Ghe20 G0th1k, etc). Ian has loaned his talents elsewhere as well, opening his special bag of tricks at events for Virgil Abloh + Nike, Helmut Lang, Adidas, Century 21, Colmar, and many others over the years. Ian performs live on tour with Blood Orange and is a featured player and singer all over the latest album Blood Orange album, Negro Swan, as well as previous LP Freetown Sound. He’s also made appearances on Chromeo, Theophilus London, and SSION records.
After taking a musical hiatus following the release of The Love Champion and a string of singles/videos released over the last five years, Ian put together his new mixtape Shugga Sextape Vol. 1 with one of his strongest musical partners, Sinjin Hawke (Kanye West’s The Life of Pablo, Gangsta Boo, Sicko Mobb). The two mutated and re-formed the DNA of modern R&B and radio rap to birth an alien baby lovechild with a deep family resemblance to Ian’s past years, but marked by this period of American life. All of it as a harbinger for Ian’s forthcoming debut LP.
They’re joined by production by Soda Plains, MORRIS, and Gabriel Schuman, and a very special single feature on “Killup" from Bronx native HoodCelebrity. Gem “GOD” comes from WeDidIt member Juice Jackal, the narcotized love story covered by Ian’s unique brand of soul.
Seen as a life and style icon on Instagram and in the streets, Ian is bringing the latest chapter in his wet and wild story to you now ahead of the full album in 2019. It’s all laced up with live audio clips of Ian’s day to day religious-cum-sexy duality. Rewind the sextape and give it another spin.