LA Phil Brand Toolkit
Welcome to the LA Phil Brand Toolkit. Use this guide to download logos, design guidelines, approved photography and b-roll for the LA Phil and each of our venues.
Please note: External partners will need to register and create a free account with our asset management system or work with their LA Phil point of contact to gain access to assets. Registration needs to be approved by an LA Phil administrator and is often approved the same day but could take up to 2 business days. We encourage you to work with your primary LA Phil point of contact should you need assets sooner.
Founded in 1919 and under the leadership of Music & Artistic Director Gustavo Dudamel, the Los Angeles Philharmonic Association presents and promotes the performing arts in its varied forms at the highest level of excellence for a large and diverse audience. While the Los Angeles Philharmonic orchestra is at the core of its offerings, the LA Phil presents nearly 300 annual concerts ranging from jazz and pop to symphonic and recitals at Walt Disney Concert Hall, the Hollywood Bowl, and The Ford. As a non-profit organization, the LA Phil is supported by both ticket sales and donations, and it works to impact the city of Los Angeles through community and learning programs, including YOLA.
Gustavo Dudamel & the Los Angeles Philharmonic
Called “the most important orchestra in America, period” by The New York Times, the Los Angeles Philharmonic has built its reputation through artistic excellence and forward-looking and innovative mindset that seeks to redefine what an orchestra can be. Conductor Gustavo Dudamel serves as Music & Artistic Director, Walt and Lilly Disney Chair, of the LA Phil, and Dudamel and the LA Phil have earned multiple Grammy nominations and wins for their acclaimed recordings.
Walt Disney Concert Hall
Since 2003, the LA Phil’s winter home has been the iconic Walt Disney Concert Hall (capacity 2,265), which is owned and operated by The Music Center. Designed by architect Frank Gehry, the Hall is an internationally recognized architectural landmark and one of the most acoustically sophisticated concert halls in the world. From the stainless-steel curves of its striking exterior to the state-of-the-art acoustics of the hardwood-paneled main auditorium, the 3.6-acre complex embodies the unique energy and creative spirit of the city of Los Angeles and its orchestra.
Since its official opening in 1922, the Hollywood Bowl has been the summer home of the Los Angeles Philharmonic. It is one of the largest natural amphitheaters in the world, with a seating capacity of nearly 18,000. In its first century, the Hollywood Bowl has hosted the finest artists from all genres of music ranging from Ella Fitzgerald to Igor Stravinsky. The Hollywood Bowl is operated by the LA Phil in partnership with Los Angeles County.
The Ford is one of the oldest performing arts venues in Los Angeles and has been operated by the LA Phil in partnership with Los Angeles County since 2019. Located across the 101 Freeway from the Hollywood Bowl, the open-air amphitheater is surprisingly intimate with none of the 1,200 is more than 96 feet away from the stage. Marking its 100th season in 2020, The Ford has hosted everything from punk rock to Shakespeare in its storied history, and today it presents concerts in music, dance, theater, comedy, and film.
YOLA (Youth Orchestra Los Angeles)
Inspired by Gustavo Dudamel’s own musical training, YOLA (Youth Orchestra Los Angeles) provides young people, ages five through eighteen, with free instruments, intensive music instruction, and opportunities to perform on stages in their communities and around the world. The work of YOLA is focused in two areas: Local programs, which directly serve communities across Los Angeles, and national programs which provide opportunities for young musicians, teaching artists, program administrators, and other stakeholders to learn from and create community with one another.
Judith and Thomas L. Beckmen YOLA Center
Opened in Inglewood in August 2021, the 25,000-square-foot, Frank Gehry-designed Judith and Thomas L. Beckmen YOLA Center serves as the home of YOLA's fifth site and provides a place to gather for YOLA musicians from across Los Angeles. In addition, the Beckmen YOLA Center is a space for music educators from across the U.S. and around the world to collaborate and learn. Emerging from a close collaboration between of the City of Inglewood and the LA Phil, the Center is also a cultural resource and a focal point for the LA Phil’s community engagement in the area.